Jewel Tours story

Dinh Thanh & Thuy Phung

Thanh Tien Dinh was born and raised in Hanoi, due to this he has a great impression of this charming city with its rich culture, deeply rooted tradition, and long history.

During his studies, Mr. Dinh joined and learned from different hospitality services such as hotels, restaurants, and tourist companies. After finished his study at the Foreign Language University to further his international career, he started working at a small pub called Tin Tin pub, in the Old Quarter of Hanoi, which was popular among backpackers at the time. At this pub he discovered that hospitality started to interest him, guiding foreigners around his city and helping them to understand the thousand-year-old culture and history of the capital of Vietnam.

In 1997 started his life journey as a freelance tour guide for many different companies such as Sundance Travel, Sea Born Spirit Cruise, Dragon Travel, Destination Asia, and Asian Trails, at the same time he was also being trained to a tour leader for Peregrine Adventures and Exodus UK.

With so many different travel experiences that he received while working for many tourism companies and a strong passion for travel, he decided to start up his own company in December 2005 with name of Jewel Tours focusing on tailor-made tours to Viet Nam, Laos, Cambodia, Thailand, and Myanmar.

Jewels have been created by nature and earth for millions of years and are valued as something precious. People have used jewels as ornaments, decorations, and trading throughout history. Jewels are valuable, polished, and refined, and this is what we want to portray in the services that we provide and what our employees create to bring our travelers the best experience of every destination. We value jewels as we value our customers, for that reason we are named Jewel Tours with the slogan “The Authentic Travel Company”

In November 2006 Jewel Tours attended WTM in London for the first time to introduce our company and products to the world, focusing on customers from the European Union and the United Kingdom to explore Vietnam and other South East Asian countries. From that point, every year we are present at WTM London and ITB Berlin as well as other tourism fairs around the world. Gradually Jewel Tours is expanding the market to other destinations like Israel, Pakistan, Malaysia, Singapore, Hong Kong, Thailand, India, Nepal...

In 2008 we started B2B online booking system to provide hotels, sightseeing, and package tours to online booking platforms like Apple World Japan, Bico South Korea, Hotel Travel Thailand, Miki Travel UK, Tourisco US, Hays Travel UK...

After the Covid 19, Jewel Tours is back to service package tours and other travel services in the region as usual.


  • Providing authentic holidays and supporting local businesses
  • Motivate travellers toward sustainability
  • Customer's satisfaction is our success