Ruou Can ( Can Wine)

Ruou Can is a traditional fermented rice wine deeply rooted in the culture of the Thai ethnic group in Mai Chau, Hoa Binh. Made from glutinous rice and forest herbs, the wine is stored in large clay jars. Instead of pouring into cups, people drink it communally through long bamboo straws called “can.” This unique method symbolizes unity and friendship among family and guests. The preparation process itself is a skill passed down through generations.

The flavor of Ruou Can is rich and slightly sweet, with an earthy aroma from the natural herbs. It does not burn like industrial alcohol but brings a gentle warmth. Depending on the region, the ingredients for the fermentation vary, adding unique local notes. Some versions include corn or cassava to enhance the taste and strength. The longer it ferments, the deeper and more aromatic the flavor becomes.

Ruou Can is not just a drink but a symbol of hospitality in Mai Chau’s festivals and ceremonies. It is commonly served during weddings, harvest celebrations, and cultural performances. Sharing a jar of Ruou Can creates a bond between locals and visitors. For tourists, this is a memorable experience and a window into highland traditions. Tasting Ruou Can is like sipping the spirit of Mai Chau itself.