The "Best Tourism Villages" initiative by UN Tourism aims to promote tourism as a driver for rural development and well-being.
It recognizes villages that are outstanding examples of rural tourism destinations with recognized cultural and natural assets that preserve and promote community-based values, products, and lifestyles and have a clear commitment to sustainability in all its aspects, including economic, social, and environmental ones.
Tra Que was established in the 16th century. It is located 3km from the Hoi An ancient town. The village features a mild climate, fertile soil, and a long-standing tradition of organic vegetable farming on 18 hectares. It involves over 200 households, providing a stable source of income for the community.
The village also preserves historical relics, festivals, and customs, so it was recognized as a National Intangible Cultural Heritage in 2022.
UN Tourism will issue the certificate at the International Rural Tourism Conference held in Quang Nam from December 7 to 12, 2024. The event will bring together high-ranking leaders and representatives from member countries.
Tra Que is the third village in Vietnam to receive the title of "Best Tourism Village" from UN Tourism, following Thai Hai (Thai Nguyen, 2022) and Tan Hoa (Quang Binh, 2023).
The award affirms Quang Nam’s efforts in promoting green tourism, highlighting Tra Que as a shining example of sustainable tourism. It also contributes to positioning Quang Nam and Vietnam's tourism brand on the global map.
