Da Nang to launch series of attractive tourism stimulus programes

The Da Nang Department of Tourism has just issued a plan for a tourism stimulus programme. This is a driving force for the local tourism industry to welcome more than 11.9 million visitors as planned in 2025, and carry out Plan No. 135/KH-UBND dated June 12, 2024 of the municipal People's Committee implementing Directive No. 08/CT-TTg of the Government dated February 23, 2024 on comprehensive, fast and sustainable tourism development in the coming time.

Enjoy Da Nang 2025 - diverse experience

The city plans to launch a tourism stimulus programme in 2025 called ‘Enjoy Da Nang 2025 - Diverse Experience’ targeting international and domestic tourists, and international tourists who have visited Da Nang since 2020 and now return to the city.

Lasting from February to December 2025, the programme will priority promoting and stimulating demand to tourist markets on major holidays and events of the country and the city, such as the 50th anniversary of the Liberation of Da Nang (March 15 to April 15, 2025), National Day (September 2) and low tourist season (August 30 to October 31, 2025), and Christmas and New Year 2026.

Creating new driving force for tourism development

Mr. Cao Tri Dung, Chairman of the Da Nang Tourism Association, said that the central coastal city was a leading locality in the country in effectively implementing tourism stimulus programmes for domestic and foreign tourists. Tourism stimulus programme has been implemented regularly and continuously over many years and has maintained their popularity, creating a boost in developing new tourism products and enhancing the experience and value for tourists. At the same time, this is a model of effective and successful cooperation between state management agencies and the domestic and foreign business community.

The new highlight of this year’s tourism stimulus programme is to focus on the three low periods for domestic tourism, while clearly identifying the source of visitors for each promotion period.